As Module 2 Business Functions

Marketing -Section Title

Core Notes

Past Questions

Activities

The Product Life Cycle

• Definition and different product life cycles.
• Extension strategies.
• Uses of the product life cycle and its limitations.
• Relationship with cash flow.

The Boston Matrix

• Nature, importance and limitations.

The Marketing Mix

• Development of strategies relating to price, product promotion, place and packaging.
• The impact of the Internet.

Marketing Mix Test

Marketing Planning Test

Branding

• The nature and importance of branding.

Industrial Marketing.

• Methods of business-to business sales and marketing.
• Comparison with consumer marketing.

International Marketing

• The opportunities and difficulties that face businesses  operating in the global market place.