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Unit BS4 Business Analysis - Marketing |
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Sales Forecasting |
Nature and purpose of forecasting Sales forecasting: quantitative – time series analysis Using and interpreting market research data, test marketing. Sales Forecasting - qualitative |
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Marketing and sales forecasting test. |
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Market Analysis |
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Using and interpreting market research data test marketing |
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Asset led and market led marketng |
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Marketing Plan |
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Marketing Budget |
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Price and Income Elasticity |
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Demand and Supply Test |
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The Ansoff Matrix |
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